AppMakr…Brought to You by Socialize, Inc.

It's official! We've changed our company name to Socialize, Inc. (from PointAbout, Inc.) to reflect our targeted focus. As a company, we've always focused on communications engines. First there was AppMakr, an easy, do-it-yourself platform for building mobile apps. Next, we launched Socialize, a turn-key social layer for mobile apps made with AppMakr. These products are here to stay. Now, we're homing in on (mobile) communication and dedicating ourselves to making Socialize the revolutionary mobile component we think it is.

We're excited about our new direction, and we're working around the clock to constantly evolve Socialize. We want to make Socialize accessible to all developers so that together we can socialize the mobile experience.

Below is the official press release about our name change and our sale of PointAbout (our consulting side) to Three Pillar Global:


Three Pillar Global Acquires Professional Services Division of PointAbout, Inc.

PointAbout to deepen key niche in mobile app development for Three Pillar Global.

Fairfax, VA and San Francisco, CA (PRWEB) May 18, 2011

Three Pillar Global of Fairfax, VA, a trusted, high-growth software product development innovator providing solutions for today’s expanding mobile environment, and PointAbout, Inc., a developer of mobile applications for some of the world’s leading organizations, today announced that Three Pillar Global will acquire the professional services business of PointAbout, Inc.

In making the announcement, Three Pillar Global CEO David DeWolf said, “We are all excited about integrating such a preeminent team of mobile developers and consulting expertise into our family. We’re a professional and geographic fit, providing even deeper capability to our global customers.”

As part of the transaction, Three Pillar Global obtained all rights to the PointAbout brand and the professional services mobile development team based in Washington, D.C. Pete Johnson, previously president of professional services at PointAbout, will lead the mobile team at Three Pillar Global.

“Our talented team has already expressed enthusiasm in recognizing the synergy of joint operations,” Johnson said. “Both companies have built success on delivering innovation to large brand customers who are rapidly adopting new mobile strategies. This combination will only accelerate our success.”

PointAbout, Inc.— now Socialize, Inc.—will focus on mobile product development from its San Francisco, CA headquarters, leveraging its leading do-it-yourself mobile app development platform, AppMakr as a product division. Socialize recently announced a mobile services layer through its Socialize SDK which can be implemented by any developer and unleashes the community of users that have been hiding in mobile apps. Details at

"The sale of our professional services division to Three Pillar Global positions us perfectly to capitalize on our product-based expertise under the Socialize brand," said Daniel R. Odio, CEO of Socialize, Inc. "We were careful to select a buyer for PointAbout that can complement the expertise the PointAbout team has developed as a leader in custom mobile development and continue to foster thought leadership in the mobile space."

About Three Pillar Global
Founded in 2006, Three Pillar Global is a trusted, high-growth software product development company providing solutions for today’s expanding mobile environment. Today, with rampant growth in mobile-based applications, organizations can no longer afford to develop product without a deep understanding of rapid data access and portability issues that can block scalability. Offering solutions expertise in the areas of mobile, SaaS enablement and product, Three Pillar Global offers a unique and flexible approach for clients through its innovative Virtual Development Centers that deliver transformative levels of productivity. The company has respected and leading customers in media, healthcare, education and financial services. Headquartered in Fairfax, VA, Three Pillar Global has been recognized for its rapid growth by Inc. magazine (#44) and Virginia Business (#6).

About PointAbout Professional Services
PointAbout is a consulting and software development company headquartered in Washington, D.C. that specializes in the rapidly expanding world of mobile. The company works with recognized clients such as Intelsat, Marvin Windows, ARINC,, Newsweek, OnStar, Disney, Kohl’s, The Washington Post and the Huffington Post to develop native apps for smartphones and tablets. PointAbout also develops mobile websites for clients looking to create a multi-platform browsing experience.

About Socialize, Inc.
Socialize, Inc. is the creator of the leading do-it-yourself app creation platform, The Socialize social layer offers the first cloud-based service enabling turn-key access of social features in any mobile app. It is available now on iPhone apps made with Visit for more information.


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