Today, AppMakr launches a new feature: Socialize. We're really excited about this one, and we think it'll be a gamechanger in bringing social back into mobile. But before we get ahead of ourselves, an introduction:
Socialize adds a social overlay to the existing app-making framework. It outfits creators with a set of tools so they can understand and connect with their app users. Think of it this way: within each and every app, there's a community of users. Those users have never been able to socialize with each otheróit's as if everyone is in a big room but the lights are off. With Socialize, we're "turning the lights on" to unleash the community that's been hiding in the app.
The Socialize layer will automatically be built into every app made using AppMakr starting later this month. We have over 150 apps that are launching the Socialize functionality with us over the next few weeks. Already, you can download Celeb News, one of the first apps made using AppMakr with the Socialize layer that's live in the iTunes app store today.
We are demoing Socialize through an unofficial SXSW Guide app we've made using AppMakr.
OK, OK, get to the specifics already, right? Right.
Users can now engage with your app's content on a deeper and more social level. Socialize gives them the power to:
- like and comment on articles, blog posts, images, audio, and videos
- follow the activity stream of other users within the app
- track their own footsteps across the app
Socialize promotes a social community with your app, but users can still share to the outside world by:
- sharing media to outside networks such as Twitter and Facebook
- emailing their favorite content to friends
For App Creators
Socialize is a great monitoring tool. Discover what content works best with your audience as you track likes and comments. Apps made/updated with Socialize will bubble up the best content to the top of the main page, so users will always see your app with its best foot forward.
Best of all, Socialize engages your audience. Because it taps into a social network mentality, your app becomes a two-way street of communication and interaction. That's priceless for anyone with a personal brand, running a small-to-medium business or who just wants to strengthen their app community.
You can also read case studies, stories and testimonials from many AppMakr users discussing how Socialize will revolutionize their apps.
The Big Picture
Socialize turns data into information. User preferences become patterns, which become trackable trends that inform the next step. What users like, share and comment on all feed into a larger map of user activity.
Then Socialize slices and dices raw data for the app creator. Itís more than just tracking downloads and sessions. In-app activity becomes transparent, which is useful for understanding a demographic or advertising potential. It aggregates and packages usage trends on the big-picture level. App creators can see their audience in an entirely different way.
Under The Hood: How Socialize Works (2 videos + Pics)
Watch this video showing Socialize in action!
[vimeo width="394" height="700"]http://vimeo.com/20807924[/vimeo]
And here's a video of us making the SXSW Guide in 14 minutes, compressed into just 2 minutes:
[vimeo width="681" height="383"]http://vimeo.com/20814861[/vimeo]
Here are screenshots of the SXSW Guide app running Socialize:
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